Poker networks
Poker network is a concept of sharing the same software and player base among few poker rooms. The networks are built up with a platform used by many poker rooms, the platform is a software that all rooms use. The looks and graphics vary some but they share the same player base. The poker software provider make money by licencing the product (poker software) and the poker sites, potentially make money by attracting new players to their brand. This solution allow poker brands to focus on marketing and player acqusition. It is also much cheaper to join poker network than develope poker software and provide poker traffic liquidity. In the poker market there are approximately 10 networks, some huge with hundreds of thousands of players and more than a dozen rooms and some smaller with many or few sites with small player bases. Most known networks are Microgaming, Merge Gaming, IPN/Boss Media Network, Cake Poker Network, Entraction, Everleaf Network and Yatahay Network. Not every one realize that but some well known poker brands operate on such networks: Titan Poker and William Hill (iPoker Network), Bwin (Ongame Network), Ladbrokes (Microgaming), Poker heaven and Paradise Poker (IPN/Boss Media), Americas Cardroom and True Poker (Yatahay Network). |
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